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1 The Importance of Internal Relationship ... - Springer Link
https://link.springer.com/content/pdf/10.1007/978-3-662-09745-8_10.pdf
Moreover, in the context of employee relationship development, internal marketing emphasizes the importance of communicating externally-made promises to ...
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2 Internal relationship marketing: A strategy for knowledge ...
https://www.researchgate.net/publication/243459393_Internal_relationship_marketing_A_strategy_for_knowledge_renewal
Third, internal marketing is defined as a relationship development strategy for the purpose of knowledge renewal. Finally, the implications for ...
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3 Internal relationship marketing: a strategy for ... - Emerald Insight
https://www.emerald.com/insight/content/doi/10.1108/02652320010358698/full/pdf
In brief, advocates of internal relationship marketing (IRM) believe that managers must first work to develop solid relationships within the firm (i.e. between ...
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4 The Effects of Internal Relationship Marketing on Superior ...
https://www.sciencedirect.com/science/article/pii/S1877042812045843/pdf?md5=b9cee2b3c2646a2d507d97c57abff2f2&pid=1-s2.0-S1877042812045843-main.pdf
This model assumes that superior customer relations is determined by marketing based relational strategies for internal customers. Thus, the perspective ...
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5 Internal relationship marketing: a strategy for knowledge ...
https://www.academia.edu/33508964/Internal_relationship_marketing_a_strategy_for_knowledge_renewal
Internal relationship marketing: a strategy for knowledge renewal David Ballantyne Senior Lecturer in Services Marketing and Logistics Management, ...
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6 The Moderating Roles of Internal Relationship Investment and ...
https://www.frontiersin.org/articles/10.3389/fpsyg.2021.794492/full
How Internal Marketing Drives Employees' Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The ...
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7 RELATIONSHIP MARKETING MANAGEMENT
https://www.escholar.manchester.ac.uk/api/datastream?publicationPid=uk-ac-man-scw:2n475&datastreamId=FULL-TEXT.PDF
Value exchange, exchange relationships, strategy formation, internal marketing, supply chain. 95. Page 2. RELATIONSHIP MARKETING MANAGEMENT: THE INTERNAL AND ...
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8 Internal marketing in the light of relationship marketing and ...
https://www.taylorfrancis.com/chapters/edit/10.4324/9780203207352-11/internal-marketing-light-relationship-marketing-network-organizations-eve-rt-gummesson
This chapter focuses on analysing the present state of internal marketing. On the basis of a literature review, conclusions are drawn about the development.
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9 Internal Relationship Marketing and Job Performance
https://ideas.repec.org/a/ibn/ibrjnl/v11y2018i11p128-142.html
When human capital is scarce, precious and difficult to imitate, it can be a source of sustainable competitive advantage. Internal Relationship Marketing (IRM) ...
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10 Internal Relationship Marketing - SlideShare
https://www.slideshare.net/pluckaduckie/internal-relationship-marketing-copy
› pluckaduckie › internal-rel...
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11 Exploring the Linkage between Internal Marketing ...
https://www.tandfonline.com/doi/abs/10.1080/14783360410001680080
Exploring the Linkage between Internal Marketing, Relationship Marketing and Service Quality: a Case Study of a Consulting Organization.
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12 The importance of internal relationship management - Introhive
https://www.introhive.com/blog/the-importance-of-internal-relationship-management/
But how well are you managing your internal relationships? ... Example: Marketing & Sales alignment as an organization grows. As companies scale up, ...
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13 Internal marketing, nurse loyalty and relationship marketing
https://pubmed.ncbi.nlm.nih.gov/15145785/
Internal marketing, nurse loyalty and relationship marketing: an exploratory study of German nurses. Health Mark Q. 2003;20(4):63-82.
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14 Internal Relationship Management: Linking Human ...
https://www.amazon.com/Internal-Relationship-Management-Performance-Monographic/dp/0789024616
Internal Relationship Management: Linking Human Resources to Marketing Performance (Journal of Relationship Marketing Monographic Separates): 9780789024619: ...
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15 Internal Relationship Management Linking Human Resources ...
https://www.routledge.com/Internal-Relationship-Management-Linking-Human-Resources-to-Marketing-Performance/Hartline-Bejou/p/book/9780789024619
Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses ...
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16 Internal Marketing: Definition and Impact on Employee ... - Haiilo
https://haiilo.com/blog/using-internal-marketing-for-employee-engagement/
Internal marketing is just as important as external marketing when it comes to motivating and engaging employees into the company and their work.
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17 KEYS TO EFFECTIVE RELATIONSHIP MARKETING
https://media.iese.edu/research/pdfs/OP-05-16-E.pdf
This internal bilaterality of relationship marketing programs means that management has to. “sell” the program not only to customers, as has traditionally ...
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18 Relationship marketing - Wikipedia
https://en.wikipedia.org/wiki/Relationship_marketing
Relationship marketing is a form of marketing developed from direct response marketing campaigns that emphasizes customer retention and satisfaction rather ...
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19 A RELATIONSHIP MEDIATED THEORY OF INTERNAL ...
https://helda.helsinki.fi/bitstream/handle/10227/95/123-951-555-815-8.pdf?sequence=2
Key words: Action research, internal marketing, knowledge management, market ... internal marketing as a relationship-mediated strategy for the purpose of ...
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20 Relationship Marketing Strategy: An Operant Resource ...
https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1060&context=bus_facpub
resources can influence relationship marketing (RM) strategy success. ... internal market orientation (Gounaris, 2006), customer.
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21 Analysis of the Relationship between Internal Marketing and ...
https://european-science.com/eojnss/article/download/1342/523
Analysis of the Relationship between Internal Marketing and. Customer Focus on Employees among Sepah Bank Branches. Niloofar Imankhan, Soraya Charakdar.
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22 What is Relationship Marketing? - Definition from WhatIs.com
https://www.techtarget.com/searchcustomerexperience/definition/relationship-marketing
Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer engagement rather than ...
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23 Internal Relationship Marketing and Job Performance
https://pdfs.semanticscholar.org/b189/fac6f44eddd63ba2a92f0e103999770fa2fb.pdf
Regarding the organization-employee relationship, internal marketing is used as a specific tool for managing this.
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24 Political Relationship Marketing: An Examination of Internal ...
https://ojs.amhinternational.com/index.php/imbr/article/view/3228
Political Relationship Marketing: An Examination of Internal Relationship Management in Ghanaian Political Parties.
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25 Internal Relationship Marketing: Korean Casino Employees ...
https://journals.sagepub.com/doi/pdf/10.1177/1938965510370742
Internal Relationship Marketing: Korean. Casino Employees' Job Satisfaction and. Organizational Commitment. By Ki-Joon Back, Choong-Ki Lee, and JeAnna ...
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26 The Role of Technologies in Relationship Management and ...
https://www.igi-global.com/chapter/the-role-of-technologies-in-relationship-management-and-internal-marketing/285808
The Role of Technologies in Relationship Management and Internal Marketing: An Approach in the Health Sector: 10.4018/978-1-7998-7263-4.ch010: In health, ...
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27 Internal Marketing: Why Your Company Should Prioritize It
https://everyonesocial.com/blog/internal-marketing/
Internal marketing is when a company “sells” its mission, philosophy, or products to ... It helps improve relations with current customers, ...
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28 Module 7 - Internal Relationships.ppt - Course Hero
https://www.coursehero.com/file/125355957/Module-7-Internal-Relationshipsppt/
View Module 7 - Internal Relationships.ppt from BUSINESS 2330 at SEGi University. Relationship Marketing Internal Relationship Marketing Learning ...
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29 Internal Marketing: Directions for Management - Google Books
https://books.google.com/books/about/Internal_Marketing.html?id=onuBdFC4Q7wC
Richard J. Varey teaches and researches the communication issues of the management of marketing relationships, previously at the University of Salford, and now ...
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30 Internal relationship marketing: Korean casino employees' job ...
https://khu.elsevierpure.com/en/publications/internal-relationship-marketing-korean-casino-employees-job-satis
Internal relationship marketing: Korean casino employees' job satisfaction and organizational commitment. Ki Joon Back, Choong Ki Lee, Je Anna Abbott.
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31 The Relationships among Internal Marketing, Job Satisfaction ...
https://onlinelibrary.wiley.com/doi/abs/10.1002/hfm.20329
The Relationships among Internal Marketing, Job Satisfaction, Relationship Marketing, Customer Orientation, and Organizational Performance: An ...
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32 The Importance of Managing Internal Relationships
https://benefactorgroup.com/the-importance-of-managing-internal-relationships/
We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, ...
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33 relationship marketing: bringing quality - customer service and ...
https://dspace.lib.cranfield.ac.uk/bitstream/handle/1826/621/SWP3191.pdf?sequence=2
Relationship Marketing emphasizes both quality and customer ... internal (staff) markets in order to get the marketing mix right.
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34 Trust in Marketing Begins Within: 4 Key Relationships
https://www.toprankblog.com/2019/10/building-internal-trust-marketing/
Let's cut to the chase: If brands and marketers can't build trust internally at their organizations, they'll never be able to develop it outwardly in an ...
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35 The Impact of Relationship Quality on the ... - SUST Repository
http://repository.sustech.edu/handle/123456789/10511
The Impact of Relationship Quality on the Relationship between Internal Marketing and Employees Performance. Abdallah, Magbola Abdo Aljabar Hissin; ...
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36 The relationship between internal marketing and ...
https://www.primescholars.com/articles/the-relationship-between-internal-marketing-and-organizational-commitmentin-golestans-sports-and-youth-offices.pdf
The relationship between internal marketing and organizational commitment in Golestan's sports and youth offices. Maryam Sadeghloo, Zahra Habibi Nodeh and ...
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37 Relationship Marketing - Marketing-Schools.org
https://www.marketing-schools.org/types-of-marketing/relationship-marketing/
If a business streamlines its internal operations to satisfy all service needs of their customers, customers will be happier even in the face of ...
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38 Cultivating internal relationships for supply management ...
https://www.capsresearch.org/blog/posts/2020-caps-blog-posts/september/cultivating-internal-relationships/
The report also identifies three major impacts that the internal marketing approach has on internal or external relationships. In fact, ...
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39 impact of internal marketing on loyalty
https://www.revistaclinicapsicologica.com/data-cms/articles/20210324022120amSSCI-590.pdf
aim of this study is to provide an insight into the effect of internal marketing strategy on employee loyalty, promotion and customer relationship while ...
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40 Relationship Marketing | ANA
https://www.ana.net/content/show/id/brand-activation-relationship-marketing
Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value ...
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41 The Commitment-Trust Theory of Relationship Marketing
http://eli.johogo.com/Class/Morgan.pdf
lin and Sengupta 1993 ), and internal marketing (Arndt. 1983; Berry and Parasuraman 1991). Relationship market- ing is part of the developing ''network ...
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42 Solved Explain internal marketing, integrated marketing - Chegg
https://www.chegg.com/homework-help/questions-and-answers/explain-internal-marketing-integrated-marketing-relationship-marketing-performance-marketi-q85475995
1. As I would like to think holistic marketing is a business idea of considering all pieces of a business as one substance and utilizing the interconnectedness ...
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43 The Rise of Holistic Marketing: Everything Matters - Investopedia
https://www.investopedia.com/ask/answers/042715/what-holistic-marketing-and-how-can-it-be-applied-business.asp
Internal Marketing: Kotler said that holistic marketers understand ... Relationship Marketing: Kotler also sees the impressive scope of the ...
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44 Relationship Marketing: The Complete Guide - ZineOne
https://www.zineone.com/blog/relationship-marketing/
Internal Markets – Internal markets are composed of employees. They have the ability to determine the style and ethics of a business by their ...
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45 Relationship Marketing Summary and Forum - 12Manage
https://www.12manage.com/methods_levitt_relationship_marketing.html
Here you'll find a summary of Relationship Marketing and much more: ... As you may know, internal marketing was first presented by Berry and co.
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46 Exploration relationship between Internal Marketing and ...
https://journal-archieves31.webs.com/850-859.pdf
Internal marketing tries to satisfy needs of employees by considering them as the organization's internal market. According to performed researches satisfaction ...
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47 THE ROLE OF CUSTOMER ORIENTATION - jstor
https://www.jstor.org/stable/24737319
REVISITING THE RELATIONSHIP BETWEEN. INTERNAL MARKETING AND EXTERNAL. MARKETING: THE ROLE OF CUSTOMER. ORIENTATION. Norizan Mat Saad. Siti Hasnah Hassan.
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48 A holistic approach on internal marketing implementation
https://www.bmdynamics.com/issue_pdf/bmd110473-%2009-17.pdf
Abstract. Adopting a holistic marketing vision starts with building strong internal relations at all hierarchical levels. Companies must first take care of ...
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49 What is relationship marketing and what are its benefits? - Pipz
https://pipz.com/blog/relationship-marketing/
Relationship marketing might be the way to your success. ... but first you need to have your internal processes well aligned.
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50 Internal Marketing Definition, Importance, & Strategies
https://www.mbassett.com/blog/internal-marketing
An open and trusting relationship with employees;; Honest, clear, and frequent internal communication;; A high-quality employee experience, from ...
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51 CIM Lecture notes: Benefits of having internal relationships
https://www.napierb2b.com/2019/01/cim-lecture-notes-week-2-benefits-of-having-internal-relationships/
For example, a sales team will see more success if they speak with marketing who might have more insight into what prospects are reacting well ...
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52 INTERNAL COMMUNICATION FROM THE PERSPECTIVE OF ...
https://search.proquest.com/openview/bf38075fba2245c9041ae36b9ad3d2b8/1?pq-origsite=gscholar&cbl=2033472
Besides, internal communication and other disciplines such as marketing, internal marketing, relational marketing, public relations, human resources management, ...
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53 What is Internal Marketing? - Directive Consulting
https://directiveconsulting.com/resources/glossary/internal-marketing/
Internal marketing refers to the promotion of a company's objectives, ... Researchers have found positive relationships between employee engagement and key ...
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54 Internal Marketing: Learning to Manage Customer Relationships
https://www.mccauleyadvertising.com/internal-marketing-learning-to-manage-customer-relationships/
However, internal marketing goes beyond customer relationships to include communication between employees as well. Employees must be able to ...
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55 Why Internal Relationship-Building Is So Important for Sales ...
https://www.builtinboston.com/2021/11/04/most-valuable-attributions-characteristics-sales-leader
Amaly Miranda, an Enterprise Sales Lead at Formlabs, told Built In Boston why effective communication and being able to build relationships ...
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56 Internal Relationships Lead to Success - ATD
https://www.td.org/insights/internal-relationships-lead-to-success
No question, their successes are due to their strong internal relationships. Moving forward Tom Peters, esteemed professor of management at ...
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57 Relationship Marketing Stage of Development in Romanian ...
https://www.econstor.eu/bitstream/10419/168996/1/aej-v18-i41-p199.pdf
Keywords: relationship marketing, customer relationship management, internal marketing, banking industry, customer orientation, customer retention.
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58 Internal marketing for engaging employees on the corporate ...
https://upcommons.upc.edu/bitstream/handle/2099/12702/?sequence=1
time this relationship has been academically discussed offering recommendations for practitioners. Keywords: internal marketing, internal market orientation ...
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59 The Conceptual Foundations of Relationship Marketing
https://digitalcommons.kennesaw.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=4508&context=facpubs
Other aspects of organizational relationships, such as supplier relationships, internal relationships, and lateral relationships are aspects ...
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60 The Power of Internal Relationships in the Workplace
https://www.leadfuze.com/internal-relationship/
Here's why having strong internal relationships is important. ... Sales & marketing alignment as a business grows.
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61 Fundamentals of Relationship Marketing - World Scientific
https://www.worldscientific.com/doi/pdf/10.1142/9781944659639_0001
understand the evolution of relationship marketing (RM). • define RM ... internal marketing is of outstanding importance in this context (Figure 1.4).
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62 Relationship Marketing - Performance Management
https://www.performancemagazine.org/relationship-marketing-performance-management/
The author suggests a three stage customer satisfaction measurement process that covers the interaction between the customer and the internal ...
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63 Chapter 11: Relationship Marketing and Customer ... - Quizlet
https://quizlet.com/450242357/chapter-11-relationship-marketing-and-customer-relationship-management-crm-flash-cards/
Study with Quizlet and memorize flashcards containing terms like What are the characteristics of relationship marketing?, External customers are:, Internal ...
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64 Marketing Concepts and Internal Relations - Desklib
https://desklib.com/document/marketing-concepts-and-internal-relation/
This assignment on marketing concepts and internal relations. P1: Key roles and responsibilities of the marketing function.
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65 The Moderating Roles of Internal Relationship Investment and ...
https://ouci.dntb.gov.ua/en/works/4kOooRm4/
How Internal Marketing Drives Employees' Internal Relationship Quality of Service Organizations Between Mainland China and Taiwan: The Moderating Roles of ...
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66 What Is Relationship Marketing? - Harvard Business Publishing
https://www.hbsp.harvard.edu/product/BEP381-PDF-ENG
Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from ... business-to-consumer, and internal relationships and provide a framework for ...
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67 Internal Relationship Management: Linking ... - Goodreads
https://www.goodreads.com/book/show/2802792-internal-relationship-management
Internal Relationship Management: Linking Human Resources To Marketing Performance (Journal of Relationship Marketing Monographic Separates). by.
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68 Relationship Marketing Importance & Use - Study.com
https://study.com/learn/lesson/relationship-marketing-importance-use-what-is-relationship-marketing.html
Relationship marketing often requires a continuous improvement of internal operations based on customer feedback so that the needs of all ...
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69 What is Relationship Marketing all about and how is it done?
https://www.analyticssteps.com/blogs/what-relationship-marketing-all-about-and-how-it-done
Relationship marketing requires organisations to develop separate internal mechanisms to provide maximum consumer satisfaction. A company based ...
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70 Customer engagement: transactional vs. relationship marketing
https://www.jois.eu/files/JIS_Vol8_No1_Sonkova_Grabowska.pdf
Keywords: relationship marketing, customer service, quality assurance, extended market- ing mix, six markets model, internal marketing.
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71 the effects of internal marketing on service quality within
https://etd.ohiolink.edu/apexprod/rws_etd/send_file/send?accession=osu1117635299&disposition=inline
Internal marketing allows the organization to create an identity that stresses customer focus through relationships developed by changes in attitudes and ...
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72 RELATIONSHIP MARKETING
http://students.aiu.edu/submissions/profiles/resources/onlineBook/R4L4g3_Relationship-Marketing.pdf
on relationship marketing, customer relationship management or any ... brand loyalty, internal marketing, personal/social relationships and ...
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73 Four Broad Partnership Of Relationship - UK Essays
https://www.ukessays.com/essays/marketing/four-broad-partnership-of-relationship.php
Relationship marketing is the ongoing process of engaging in co-operative and collaborative activities ... Internal Partnerships (Employees).
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74 Internal marketing for engaging employees on the corporate ...
https://www.intangiblecapital.org/index.php/ic/article/view/305/263
Empirical results demonstrate that a significant relationship exists between IM efforts and organizational performance (Sanchez-Hernandez, 2008; Sanchez- ...
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75 Is Your Company Ready for One-to-One Marketing?
https://hbr.org/1999/01/is-your-company-ready-for-one-to-one-marketing
Implementing a relationship-marketing program is a complex endeavor. ... are largely internal “analysis” steps, whereas interacting with your customers and ...
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76 Internal Marketing and Political Marketing
http://www.kasyp.net/fileadmin/kasyp_files/Documents/reused/Internal_Marketing__Declan_Bannon.pdf
Key Words: Political Marketing, Internal Marketing, Members, ... Relationship 27 Gummesson (1999:197): Internal marketing - relationships with the.
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77 RELATIONSHIP MARKETING FOR PUBLIC SERVICES
https://www.vedatya.ac.in/research/blog/relationship-marketing-for-public-services/
Multiple case design was used involving key informant interviews, together with internal and externally published documents from four local ...
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78 Tips on Improving Internal Customer Relations
https://smallbusiness.chron.com/tips-improving-internal-customer-relations-2070.html
Hearst Newspapers participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through ...
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79 The Relationship Marketing Performance Evaluating in ...
https://www.hindawi.com/journals/sv/2022/9271823/
The concept of relationship marketing was first mentioned in the American ... organization to environmental conditions and improve internal conditions.
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80 The Role of Technologies in Relationship Management and ...
https://www.grrjournal.org/index.php/GRR/article/download/10/7
Internal Marketing, Internal Communication and Relationship Management, this study highlights, through a specific case, the way hospitals have tried to ...
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81 APPLICATION OF RELATIONSHIP MARKETING CONCEPT ...
https://msed.vse.cz/msed_2018/article/154-Kapustina-Larisa-paper.pdf
The information base of the study is comprised of internal data of an ... Key words: relationship marketing, customer relationship management, "4R" Model,.
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82 A Chinese perspective for internal marketing: A Review of the ...
https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=1390&context=ciima
preserve a healthy relationship between employee actions and customer experiences. Internal marketing literature has repeatedly shown that the relationship ...
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83 linking human resources to marketing performance
https://catalog.aum.edu.kw/cgi-bin/koha/opac-detail.pl?biblionumber=2468
Internal relationship management : linking human resources to marketing performance /. by Hartline, Michael D. Books. Additional authors: Hartline, Michael ...
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84 The Role of Internal Marketing - Atlantis Press
https://www.atlantis-press.com/article/25903321.pdf
internal marketing is one of the relationship marketing strategies to consider in developing a long-term relationship plan with consumers and relevant to ...
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85 A Review of the Relationship between Internal Marketing and ...
https://people.utm.my/tlchoon/files/2019/07/54-A-Review-of-the-Relationship-between-Internal-Marketing-and-Customer-Orientation-.pdf
The role of internal marketing on customer orientation especially in service industry such as banking cannot be over emphasized.
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86 Internal marketing: a model for implementation and development
http://www.scielo.org.co/pdf/diem/v17n1/1692-8563-diem-17-01-00007.pdf
concepts of marketing to other functions, with particular emphasis on the relationship with fields relating to personnel management and organizational ...
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87 Towards Total Relationship Marketing (TRM) - DergiPark
https://dergipark.org.tr/tr/download/article-file/70047
Key Words: Relationship Marketing, Marketing, Total Quality Management, ... the customer's opinion into internal improvement processes and saves quality ...
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88 Relationship Marketing – Some Reflections on the State-of-the ...
https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf
on internal relationships, can all be attributed to this behavioral perspective. The other two theoretical approaches relevant for knowledge generation in ...
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89 5 Internal Relationships Essential to Your Sales Team
https://www.gochilli.co.uk/blog/5-internal-relationships-essential-to-your-sales-team
However, sales and marketing teams need to collaborate closely to ensure they're communicating the same message to the customer. From a client's perspective, ...
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90 Determine the effect of relationship between internal marketing
https://cberuk.com/cdn/conference_proceedings/conference_62727.pdf
Keywords. Job satisfaction, internal marketing, organizational commitment, communication, training, motivation, empowerment, and organizationalculture.
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91 Relationship Marketing and Management
http://kolibri.teacherinabox.org.au/modules/en-boundless/www.boundless.com/marketing/textbooks/boundless-marketing-textbook/introduction-to-marketing-1/contemporary-relationship-marketing-20/relationship-marketing-and-management-120-3589/index.html
Relationship marketing is a form of marketing that shifts focus away from ... Internal markets; Supplier markets; Recruitment markets; Referral markets ...
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